Creating a Wedding Business that Actually Feels Good with Aislinn McKenna
In this episode of the Wealth Witches Podcast, host Katelyn Magnuson welcomes Aislinn McKenna, a former luxury wedding photographer turned successful business coach. Aislinn shares her inspiring journey from being a renowned photographer, published in Martha Stewart Weddings and Brides, to coaching women in the wedding industry. She highlights the importance of building a business that feels good and supports your overall well-being.
Aislinn and Katelyn discuss various challenges faced by wedding industry professionals. They cover the essential strategies for avoiding burnout, setting boundaries, and creating supportive systems that enhance productivity and client satisfaction. Aislinn emphasizes the significance of nervous system regulation techniques such as emotional freedom tapping, box breathing, and maintaining a consistent sleep schedule. These practices can help manage stress, improve creativity, and maintain a balanced life.
The conversation also covers the value of having a solid support network, whether through mastermind groups, coaching programs, or online communities. Aislinn encourages listeners to automate routine tasks and implement systems to free up time for more creative and strategic work. This episode is packed with practical advice and actionable insights for anyone looking to transform their business and life.
Key Takeaways
- Why it’s crucial to acknowledge and validate your feelings. Trusting yourself is the first step towards creating a business that feels good.
- Learning to set boundaries with clients and for yourself is essential to avoid burnout.
- How techniques like emotional freedom tapping, box breathing, and maintaining a consistent sleep schedule can help manage stress and improve creativity.
- Why having a solid support system, such as a mastermind group or a coach, can provide guidance and keep you grounded.
- How implementing automated systems and templates can enhance client experience and free up time for more creative and strategic work.
Guest Bio:
Aislinn McKenna is a former luxury wedding photographer with over 13 years of experience, featured in prestigious publications like Martha Stewart Weddings and Brides. She transitioned to coaching in 2020, helping creatives scale their businesses and elevate their mindset. Aislinn is dedicated to teaching strategies for success, nervous system regulation, and the importance of automation in business. Her clients achieve impressive results, such as $25K months and 5-figure recurring revenue. Passionate about empowering others, Aislinn combines business acumen with personal growth to create lasting impact.
Connect with Aislinn:
Instagram: @aislinneileencoaching
Website: https://aislinneileen.com/
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Music credit: Neon Fairies by Wolves
Transcript
Hello, and welcome magical creatures to the Wealth Witches podcast.
Speaker:This is a place where we brew up financial empowerment and mix in a little
Speaker:sprinkle of magic. I'm Katelyn Magnuson, your guide on this
Speaker:enchanted journey to financial enlightenment. Here, we honor all
Speaker:identities and invoke our inner witches to create holistic wealth and prosperity.
Speaker:So grab your crystals, open your minds, and let's get ready to conjure some
Speaker:financial clarity clarity.
Speaker:Welcome back to the Wealth Witches podcast. I am so excited
Speaker:for our guest today. We have Aislinn McKenna here.
Speaker:And, Aislinn, before creating a successful coaching business,
Speaker:she was a luxury wedding photographer for 13 years. During
Speaker:that time, Aslan was published in Martha Stewart weddings and brides and flown
Speaker:all over the country for celebrations. Now she helps women in the wedding
Speaker:industry with established businesses, create more money online, and master
Speaker:their mindset. Aislinn, welcome. I am
Speaker:so excited to have you here. Thank you so much for inviting me to
Speaker:do this. I'm so excited for this conversation. I know it's gonna be super juicy.
Speaker:It really is. No. It you've just been such a
Speaker:wealth of knowledge when it comes to navigating the wedding
Speaker:industry and navigating, you know, burnout and
Speaker:emotional regulation and building a business that you are really
Speaker:in love with and that supports you. And that is such a big part of
Speaker:what we want to see, you know, happening for our clients, happening for ourselves. So
Speaker:I think you bring a wealth of information to the conversation. I'm so
Speaker:excited. That's that's fantastic.
Speaker:Yeah. I'm excited to get into this and just,
Speaker:like, really kinda dig deep into nervous system regulation,
Speaker:dig deep into how to make a business that actually feels really good, and kind
Speaker:of, like, just share some of the different things that I've learned over the past,
Speaker:gosh, 15 years of business that I've been in business now. And,
Speaker:like, I'm just so excited for whoever's listening to this to take what you
Speaker:can from it and apply it to your own life. Even if the story isn't
Speaker:your exact story, it doesn't mean that it's not valid.
Speaker:Absolutely. And I'm I'm stoked because today
Speaker:we're chatting all about creating a wedding business that feels good.
Speaker:And, Aslan, I'm sure you have your own thoughts on this, but having worked with
Speaker:so many wedding industry professionals over the last 7 plus years,
Speaker:it's been it's been a hot second. Like,
Speaker:the last few years, especially with COVID
Speaker:and rescheduling and closures, and then, you know, everything that came back
Speaker:where everyone was playing catch up and trying to get all of their weddings and
Speaker:their events rescheduled when things are opening back up. And then the, you
Speaker:know, the slump, the changes to the industry led. Anyone with a
Speaker:wedding industry business, I feel like, had been through the damn ringer over
Speaker:the last few years and needs everything
Speaker:that you provide so much more than I think ever before. I think it's become
Speaker:so much more apparent. I think we, as a society, value
Speaker:not burning out, building something that's sustainable, building something
Speaker:that nourishes us while also providing a really valuable service offering.
Speaker:Yeah. Absolutely. And I I have been in the industry a very
Speaker:long time, so I've seen so many different really beautiful people
Speaker:who have burnt out. And either they've come back from it stronger
Speaker:or they've decided to exit the industry. And both of those are perfect
Speaker:ways to, you know, do it for yourself, like whatever you need to do. But
Speaker:I also have seen so many people that have gotten to the point of
Speaker:burnout but didn't know what to do. They didn't know how
Speaker:to start to set more boundaries for themselves and set boundaries for their
Speaker:clients. They didn't know, like, the support and structures that you could have within your
Speaker:business. They didn't know how to communicate their own needs. And if they had those
Speaker:tools and resources, if you could just, like, imagine, like, a toolkit, like, wrapped
Speaker:around your waist, like you're, like, about to, like, go to work or whatever. And,
Speaker:like, if you had, like, the different tools that you needed, that you could just
Speaker:pull them when you're starting to noticing burnout, or if you're starting to notice
Speaker:like, hey, I need to communicate my needs better, how much better equipped
Speaker:you would be for so many different situations that you find yourself in? Or you
Speaker:won't even find yourself in those situations anymore because you had the tools when
Speaker:you needed them, so it prevented those situations from happening.
Speaker:Right. And being proactive instead of having to be reactive. And,
Speaker:I mean, we preach that a lot here. So when it comes
Speaker:to building a wedding business, that feels good. Like, where
Speaker:where do you even start with that? Like, what I come to you and I'm
Speaker:like, you know what, Aislinn? I have my business, and I am so I'm
Speaker:over it. I don't know what I wanna do. I'm kind of, like, sitting
Speaker:feeling this lull and I feel like listless and just
Speaker:lethargic which I heard a lot from some of our clients especially in the last
Speaker:year like where do I even start with that?
Speaker:Yeah. So if someone was coming to me and that's exactly what they said to
Speaker:me, the first thing I would say is I hear you. I hear
Speaker:you. Because I think what's so hard is when you are feeling
Speaker:that way and you come to someone hoping for help or hoping for advice,
Speaker:and they're just like, well, that's just the way it is. That's just the industry
Speaker:or that's just the economy or whatever. Like that completely invalidates
Speaker:the feelings that you're having. So I think the very first thing we have to
Speaker:do for ourselves is validate that it's
Speaker:okay that I feel this way right now. It is okay that I'm
Speaker:feeling overwhelmed. Of course, I'm going to feel overwhelmed sometimes.
Speaker:It's okay that I don't know what I wanna do next. I don't have to
Speaker:know the how and the why and the exact when it's gonna happen in
Speaker:order for me to make a move that feels good to me right now. I
Speaker:don't have to make a choice right now and live with that choice for the
Speaker:rest of my life. Like, I could make a choice right now and in 6
Speaker:months from now, if I wanna choose something different, I get to choose something different.
Speaker:So I think the very first thing that I really like to work with my
Speaker:clients on is that self trust piece. And I think
Speaker:so often when when we're looking for external validation or we're looking
Speaker:for things outside of ourselves to tell us like we're doing the right thing, it's
Speaker:really easy to stop trusting that internal compass that's
Speaker:saying, hey, I actually wanna do this thing over here. I actually wanna advocate for
Speaker:myself and I actually want to, you know, do things that make me happy.
Speaker:It's really hard to do that if you're not listening to
Speaker:yourself and you're not trusting yourself. So I think the very first thing is coming
Speaker:at it from a perspective of it's okay that
Speaker:you don't know what you want to do. It is absolutely okay.
Speaker:However, it is a choice to stay
Speaker:in that mindset. It is a choice to stay in that
Speaker:mindset. So what are you gonna choose?
Speaker:I think that's really powerful. I think that so often we
Speaker:wanna dive right into fixing something right, or just like brushing past where we're
Speaker:at and feeling the
Speaker:feelings, acknowledging the feelings, even if it's uncomfortable
Speaker:is a really bad place to start. Yeah. And I I you and I have
Speaker:even had this conversation where I was just like I don't know what I'm doing
Speaker:And here I am, like, 7 months later, and I'm like, hey, I don't know
Speaker:what I'm doing, but I'm enjoying the process again. And I think that's, like, one
Speaker:of the things too with wedding professionals that I see so often is that they're
Speaker:not enjoying the process. Like, being an entrepreneur is a
Speaker:journey. There's going to be ups and downs, and there's going to be parts of
Speaker:the process that don't feel good. But if you think the entire process, the
Speaker:entire journey has to not feel good, then you should probably not be an entrepreneur.
Speaker:thinking that the entire process needed to feel that way. I don't think I would.
Speaker:I don't think I'd be a business owner. Yeah. That would be absolutely awful.
Speaker:So Yeah. Get into it that. No. If you're listening to this and you're
Speaker:feeling that way, I would say, please take a minute to just
Speaker:reassess. Like, are are you making this? Are you
Speaker:expecting this to be difficult every second of the way?
Speaker:Yeah. And I think the second kind of piece of this is, like, what's
Speaker:your input? Like, on a daily basis, what are you
Speaker:consuming? Like, what podcasts are you consuming? What social media are you consuming?
Speaker:What conversations are you entertaining? And I mean that. What conversations are you
Speaker:entertaining? Like, are you sitting around a group of people and you're entertaining, like,
Speaker:really not positive conversations just because you're in
Speaker:that group of people, like, that's a choice. You do not have to sit in
Speaker:that at that table and, like, keep, like, being around those people. You can
Speaker:choose other places, to be and like other tables to sit
Speaker:at. So I think like taking like a audit or like an
Speaker:inventory of like what is my consumption right now? Like,
Speaker:what am I actually consuming? And can I plug in somewhere else that's actually
Speaker:inspiring and activating? Absolutely. I know that I had
Speaker:gone through and I think called my Instagram following,
Speaker:to have people that I wanted there. I didn't want someone in there telling me
Speaker:that it had to be a hard. It had to be a slog every day.
Speaker:It had to be, you know, so, like, delivering the least that come up
Speaker:with childhood. Right? Like, work is a 4 letter word or all of these things.
Speaker:Like, it doesn't doesn't have to always be that difficult. It doesn't have to
Speaker:be like, it gets to be, I think, what you want to create it to
Speaker:be. Mhmm. And I noticed here that for me, finding
Speaker:a really fantastic group of colleagues, peers,
Speaker:like, you know, especially working remotely for me. That's been really kind of a
Speaker:challenge, because you want to find people that
Speaker:are that understand what you're doing. I mean, even now where I live and I
Speaker:don't know if you ever experienced. It's really funny. Like, oh, what do you do?
Speaker:And I'll tell them and they're like, oh, okay. So, like, you have an office
Speaker:in town and, like, you go in and you do the cubicle thing. I'm like,
Speaker:no. No. Not quite. Like, there's a whole online, you
Speaker:know, aspect to the business. And I'll talk sometimes about, like, what our
Speaker:clients do. My mom's like, what what is that? Like,
Speaker:it's a business. They do things online. Like, here's
Speaker:the whole premise. And my mom is, like, mind blown
Speaker:by how things can be different. And so finding people, like, not
Speaker:everyone always gets what you do. And it's really nice to have
Speaker:people that understand where you're at and where you wanna go and, like, what your
Speaker:dreams are. And not just, you know, in our case, like, punching in or punching
Speaker:out every day, which there's nothing wrong with if that's your jam. I
Speaker:did it for years. It was not my jam. Yeah. And I think if
Speaker:anyone's listening to this and you're like, okay. But, like, I don't have that
Speaker:group of people, it's not
Speaker:other people's jobs to come find you and make that group. It's your job
Speaker:to go find that group or create that group. So, like, if you
Speaker:need to, like, join a mastermind, join a mastermind. If you need
Speaker:to, you know, like, join an online group of people in order to
Speaker:find your people, like, go do it. Like, you don't need to wait for those
Speaker:people to come find you. Like, sometimes you need to be the the facilitator of,
Speaker:like, the person who's actually, like, showing up and being like, alright. I'm gonna
Speaker:find the right people. Ten, I've said, I've I've been that person
Speaker:several times, both for, like, paid masterminds, like, just
Speaker:little collaborative masterminds. We even have, like, a Voxer group right now with a couple
Speaker:of people that have become my peers, and I have had some
Speaker:iteration of that. It's fantastic. One of them has found
Speaker:me. The other ones, I've been like, hey. I think we'd be
Speaker:really great in a group together because I keep bouncing ideas off of
Speaker:you and off of you and off of you and vice versa. Do you
Speaker:wanna, like, make official? And it's amazing. Like, how
Speaker:easy it is to just say that and then be like, oh, damn. You don't
Speaker:be like, instagroup. And it's fantastic.
Speaker:Yeah. No. I think putting that the effort and not just like where are
Speaker:my people? Please find me virtually. I'm gonna
Speaker:put effort in. Yeah. We don't need to play in, like, the, like, pick me,
Speaker:girl vibes. Like, we just don't. We can be out there and be
Speaker:leaders and be the ones finding people and facilitating those spaces.
Speaker:Absolutely. No. I love that. What have you
Speaker:done in your business, Aislinn, to
Speaker:find that community for yourself? Yeah.
Speaker:So when I was a wedding photographer, I joined educational groups,
Speaker:and I was in, like, the free accountability groups. And they were they were
Speaker:good. Like, I enjoyed them a lot. What I noticed is that I ended up
Speaker:usually being the leader of those groups, but I wasn't getting paid to be the
Speaker:leader of those groups. And so I was hitting a point where I was like,
Speaker:there's a lot of effort to make this a nice space for other people,
Speaker:and I'm not, you know, getting paid to do this. Mhmm. So
Speaker:so when I was a videographer, I was in, like, free educational group. Well, it
Speaker:was paid educational groups, but, like, free accountability groups. And then as I kind
Speaker:of ventured into coaching, I started to get into the world of masterminds
Speaker:and paid masterminds and like high level masterminds. Most of the
Speaker:women that I was sitting at tables with were like at least
Speaker:like making $500,000 a year. Most of them were billionaires.
Speaker:So like, and the conversations you have at that level are just vastly
Speaker:high
Speaker:level conversations were happening and the types of high level
Speaker:conversations were happening. And the types of
Speaker:conversations I have in my life on a daily basis now have really, really shifted.
Speaker:So as far as like finding community, like a, Mastermind,
Speaker:b, being able to kind of create that within my own
Speaker:like communities, like my own signature program and my own membership and
Speaker:my own mastermind. I kind of just like made it for myself of
Speaker:like, I wanna have high level conversations, so I'm going to ask high level
Speaker:conversation questions and see what what we get back, basically.
Speaker:Right. Yeah. If you what is it? If you build it, they will come.
Speaker:I found both paid and unpaid groups like that to be really,
Speaker:really beneficial. I think it was so much easier when I was getting going in
Speaker:the online world to start with those paid groups because
Speaker:you don't know who you need to find or, like, what you need to need
Speaker:more of, or to navigate. I don't even know. I mean, I still I think
Speaker:the masterminds are such an invaluable resource.
Speaker:And I think being discerning about finding one that is the right fit for
Speaker:you. Because I know I've absolutely hopped in one where it was like, oh, shiny
Speaker:object syndrome. And you get it and you're like, yeah. This wasn't
Speaker:like, I didn't I didn't do the work on this to vet this, or I
Speaker:wasn't in a spot. I joined, and it was tax season. And
Speaker:guess what? I didn't have the availability that I wanted to be showing up in
Speaker:the space and to be really connecting and making the most of
Speaker:it. It's not a reflection on the mastermind space. It is absolutely a reflection on,
Speaker:like, where I was at in my own journey, and, like, being really cognizant
Speaker:about that. Because I think that it could be really easy to give them a
Speaker:bad name. Sometimes, if you hop in when it's not the right
Speaker:time or right place for you. Yeah. Or you're not at a
Speaker:place where you even know how to do the work. Is it? Is
Speaker:it? Absolutely. I think that's really
Speaker:important. What else when you're looking to build
Speaker:this, you know, wedding business that actually feels really good, like, what are the
Speaker:other I I look at it as like ingredients. Right? You're like baking
Speaker:I don't know. We'll we'll say we're baking a cake. Right? So, like, what are
Speaker:the ingredients that we're looking at that really sort of start to bring this together?
Speaker:It's like, number 1, we're looking at acknowledging our feelings of, like, in in
Speaker:the case that we I'd laid out, like, where we're at right now, and then,
Speaker:like, making a decision of are we wanting to stay there, are we wanting to
Speaker:move forward, and, like, what does moving forward look like now subject to
Speaker:change in the future? Yeah. So when I think about a business,
Speaker:like a wedding business, that feels really good, I'm looking at a couple of different
Speaker:things. So I'm going to look at the ability to actually take time
Speaker:off. And when you take time off, you're not like having like a mental breakdown
Speaker:while you're watching Netflix because you're so stressed out. Like, you actually can
Speaker:go, like, read a book at 3 o'clock in the afternoon and it is not
Speaker:a reflection on your laziness or worthiness or
Speaker:ability to like do anything in your business or you're not avoiding
Speaker:anything. So that's one of the things I look at is like being able to
Speaker:actually take time off and being able to actually enjoy your life
Speaker:because, hi, wouldn't that be nice if we could actually enjoy
Speaker:our lives? So if we wanna have businesses that feel good, we have to be
Speaker:able to take time off. So that's one of the first things I look at.
Speaker:The other thing I look at is being able to actually plan ahead and think
Speaker:from a 30,000 foot view instead of always thinking about your business in
Speaker:this, like, okay, well, today I have to edit. Okay. Great.
Speaker:How is editing bringing you income in the next 3 months? What are
Speaker:you actually doing from a 30,000 foot view to like actually
Speaker:move your business forward? So if we want a business that feels good, we have
Speaker:to be looking at it from a higher level than, okay, today I'm editing or,
Speaker:oh, I have Ted Weddings, all the books. It's gotta be more than that. Some
Speaker:of the other things I look at are, being neutral, whether or
Speaker:not someone books you, like, or hires you. So, like, when you come to a
Speaker:consultation call and you're putting all your hopes, dreams,
Speaker:fears, and worthiness on this client who's sitting across the table from
Speaker:you and you have that despot, grabby energy of like, I have to
Speaker:book this or I'm going to, like, you know, pass out. That's
Speaker:not what we want for our businesses. But I see a lot of wedding
Speaker:professionals who are like, oh, I'm gonna manifest this. I'm gonna manifest this
Speaker:really amazing client. And like, oh my god, I have the consultation. And
Speaker:oh no, they said no. And they booked somebody else and I'm a terrible person
Speaker:now. Because they booked somebody else, I'm a terrible person. And it's like,
Speaker:why would we want to create that kind of dynamic in our relationships and in
Speaker:our business? So if we want a business that feels good, that stuff has
Speaker:got to get figured out. And that's one of the things I work on with
Speaker:my clients is like, we gotta talk about that because that's not cool.
Speaker:One of the other things I think about with like business feeling good, a wedding
Speaker:business feeling good, is taking care of yourself. Being a
Speaker:leader and taking care of yourself. Knowing how to regulate your nervous system,
Speaker:not only on a wedding day when you're heavily dysregulated, but also on
Speaker:the day to day hygiene of your reg, like of your regulation. Like knowing how
Speaker:to do those things that like make you feel good and make you feel grounded
Speaker:so that you could show up in your business from a powerful grounded
Speaker:standpoint instead of the standpoint of like, I need something outside of
Speaker:myself in order to feel good about myself. So taking care of
Speaker:yourself, leading yourself, not waiting for the outside world to tell
Speaker:you, like, your next step is this. Like, no, just figure
Speaker:it out on your own. Like, you don't need the industry to tell you that
Speaker:it's time to, like, go do something. So not waiting on
Speaker:outside forces to push you. So when I think about a business that feels really
Speaker:good, there's definitely like this piece of like a business that
Speaker:feels good, feels stable and feels grounded and feels
Speaker:like, I don't know, like, like almost like a best friend, like where it's
Speaker:just like this kind of like, I can't wait to talk to that
Speaker:person. I can't wait to like be in that person's presence. That's how we should
Speaker:feel about our businesses. I love that. Yeah.
Speaker:That feels so good. No. I god. I just felt
Speaker:like you you kicked me in the best way for a second. I noticed the
Speaker:biggest difference in my business when I was no
Speaker:longer attached to the outcome of someone booking and
Speaker:what it meant or didn't mean about who
Speaker:I was, who I was as a business owner. It was very
Speaker:much, and it it's made such a huge difference even now. Not everyone is gonna
Speaker:be the right fit. Yeah. That's a good thing. We don't
Speaker:wanna work with everyone in the world. There are so many people out
Speaker:there that we could work with and knowing that, like, hey, this is what
Speaker:we provide. This is how we show up. This is who we are. If this
Speaker:resonates with you and it feels really good and it's the right time and everything,
Speaker:like, I say all the stars align. But, like, if all the stars align,
Speaker:great. Fantastic. Whether it's a year, whether it's 10 years, and,
Speaker:like, so long as we're all a good fit, we're here for that. We're excited
Speaker:for that. But it also means absolutely nothing if
Speaker:you go with someone else, if you don't go with anyone at all, if
Speaker:you fall in love with us for the next year. And I
Speaker:think that that's what happens to a lot of times. It's like, oh, yeah. I'd
Speaker:like divested myself from the negative side of things.
Speaker:And then we're so invested in the
Speaker:good side of things or the, like, perfect soulmate
Speaker:client. Yeah. And that, like, I'm here for it, but you also
Speaker:I feel like there's that level of detachment that
Speaker:is so important in order to feel
Speaker:good with who you are and like not make it not make all these stories
Speaker:up about ourselves. We're really good at making stories up about what something means about
Speaker:who we are. Yeah. Yeah. And, like, I I
Speaker:think it's just a really good point of, like, being detached
Speaker:from the outcome. Whether you're a coach or whether you're a wedding professional,
Speaker:being able to show up from a unattached energy to a
Speaker:consultation call, the person on the other side of you, like, of the other
Speaker:side of the table who, like, might book you, they are going to
Speaker:feel that energy. Whether or not they ever say anything about it, they're going to
Speaker:be able to feel that you don't desperately need them to book
Speaker:you. Like, they're going to be like, oh, you know, Aislinn seems like a really
Speaker:cool person. She seems really grounded and she seems have a really great process. And,
Speaker:like, I'm excited that she talked to us about the timeline, not, man, there's
Speaker:something really off about her. And I felt like kind of like, like she
Speaker:needed me to make a decision right now and I was a bad person if
Speaker:I did make a decision. We don't want our clients to feel that way. Such
Speaker:a different experience. Yeah. And I don't care if
Speaker:you're charging $3,000 for wedding photography or if you're charging $15,000 for
Speaker:wedding photography. That's a skill you can learn and it is going to take you
Speaker:so far. Absolutely. No. I think that
Speaker:I mean, I see it at multiple levels in the in, like, my business side
Speaker:of things. And it's been, it's just such a game changer. And it can be
Speaker:really tough, I think, sometimes for us, especially when you're getting started out and you're
Speaker:like, but I need to be making it. Like, I have bills to pay. I
Speaker:need x with each. That desperate energy comes through
Speaker:so hard. Yeah. So hard when you're making
Speaker:it say things about yourself and about what it
Speaker:means for your ability to, like, attract clients. And I mean, like, I
Speaker:think, you know this because I told you, but I think you have such a
Speaker:great outlook around, like, yeah. I'm here for this and like, I really love
Speaker:to work with, you know, x number of people for this program and like, in
Speaker:the financial side and the, like, logical side. We look at it all, But it
Speaker:then it's very much like yeah. And the people that are, like, meant to be
Speaker:here will absolutely be here. And, like, if not, there's these other rounds and,
Speaker:like, this is what it's gonna look like. And someone will find me a different
Speaker:parts of their journey when it's time. But, like, you're still putting the actual work
Speaker:in to, like, reach out, promote. You're not just, like, sitting here and be
Speaker:like, yes. My people will find me. I may not be doing
Speaker:anything. I may not be talking about it, but somehow, I think they're going to
Speaker:magically find me. I'm, like, that's where so much of the magic is. Isn't holding
Speaker:the space, not being desperate, having this grounded energy, but also, like,
Speaker:doing the fucking work. Right? Because it's so easy to just be, like, I'm
Speaker:manifesting all of this with without taking a step forward.
Speaker:I don't chase. I attract energy. Like, okay.
Speaker:But, like, what are you attracting? If you're not doing the work, if you're not
Speaker:putting good energy out there, what are you attracting? I don't chase. Cool. That's
Speaker:fine. But what are you attracting with the energy that you're putting out there? If
Speaker:you're putting out there, like, super grounded, unattached, I'm just here for the fun of
Speaker:it kind of vibes, imagine what you're gonna get back. Imagine the kind of
Speaker:people that you get to cocreate with. Imagine the kind of conversations you get to
Speaker:entertain. Imagine the kind of vendor partnerships you get to have When you come at
Speaker:it from this perspective of my energy is so freaking
Speaker:solid no matter what, of course, I'm going to
Speaker:attract really cool experiences. So when you work on your own energy
Speaker:first, that's when your business starts to feel really, really freaking
Speaker:good. Absolutely. No. I think that's so
Speaker:important. And I think that well, like,
Speaker:you you offer so much I'm gonna say magic for lack of a better term,
Speaker:but, really, like, so much magic that you bring to this experience of, like, you
Speaker:know, creating a business that feels it feels really good.
Speaker:Because I think a lot of us will get into business. It feels good. It's
Speaker:exciting in the beginning. Right? That'd be like a long term well, it is it
Speaker:is a long term relationship, frankly. But like you get into it. Right? It's like
Speaker:hot, new, and exciting, and sexy. And then like you get into,
Speaker:you know, that like a a rough pact or something, you
Speaker:know, goes a mock. And you have to make a decision of, like, how am
Speaker:I gonna handle this? How am I gonna proceed through? And there's so many parallels
Speaker:between, like, are you in a stable, supportive relationship?
Speaker:Are you showing up in the way that, like, you want to be showing up?
Speaker:Is your partner business, etcetera, showing up for you? You
Speaker:know, what what are we putting out there, and what are we getting? And, like,
Speaker:does this feel good? And where you, I
Speaker:think, excel dramatically outside of, like, the actual strategic
Speaker:experience is in nervous system regulation. And I
Speaker:think that that's something that's not talked about,
Speaker:especially in the wedding industry, but really in a lot of industries as
Speaker:much as it needs to be spoken about. Is that something that you're comfortable
Speaker:kind of elaborating on for anyone that's, like, new to the concept?
Speaker:Yeah. Absolutely. So this is actually something that is part of,
Speaker:the work that I do in my coaching business and I inside of my
Speaker:signature program called success accelerator program. I'll just short it for
Speaker:SAP, for now. So inside of SAP, we actually have several trainings about
Speaker:nervous system regulation. And so what I talk to people about is
Speaker:kind of like what it feels like to be lightly dysregulated, medium
Speaker:dysregulated, and heavy dysregulated. And each one of those scenarios is
Speaker:going to have different ways to get you back to, like, a
Speaker:more neutral grounded state. So you'll hear a lot in kind of
Speaker:like the spiritual spaces. People will talk about energy and they'll talk about grounding and
Speaker:stuff like that. Well, there's actually science behind it. And there's actually, like,
Speaker:somatic body things that we can do to regulate
Speaker:our nervous system. So if you've grown up in a really chaotic
Speaker:environment or you've gotten really used to how chaotic being in the wedding
Speaker:industry can be sometimes, that might be what feels safe to your
Speaker:body because that's what you have gotten used to over time. But
Speaker:as you start to introduce more nervous system regulation tools,
Speaker:you're going to be able to kind of get to this more neutral grounded
Speaker:state, like just kind of as your baseline. So our goal is not for you
Speaker:to never feel a negative thought or negative feeling. That's not the goal. The goal
Speaker:is for you to know how to process that in the moment
Speaker:so that you can still do the thing that you wanna do, even though you're
Speaker:feeling nervous or you're feeling kind of shaky or you're feeling kind
Speaker:of like ungrounded or unattached to your body at that
Speaker:moment. Knowing the different tools that you can use in that moment is
Speaker:going to help you be better for yourself and be like more
Speaker:calm for yourself, but also be a better leader for your clients. Because
Speaker:I see this happen so often on wedding days where like something crazy happens on
Speaker:a wedding day and you're like all kinds of dysregulated. You're
Speaker:like, can't think straight, can't think creatively. You're probably
Speaker:sweating a lot more than you probably would have been. You're, you know, snapping at
Speaker:people. You're feeling anger, all these different, like, dysregulation pieces.
Speaker:If you had the tool in the moment to go regulate your
Speaker:nervous system, you would be able to think more creatively at the moment.
Speaker:You would be able to process what's happening to you and communicate
Speaker:better. Because what happens when we're dysregulated is that there's a certain part
Speaker:of our brain that just kind of like shuts off and it's the creative thinking
Speaker:part of our brain. So when we're dysregulated, it is harder for us
Speaker:to think in that moment about solutions to what's in front
Speaker:of us. So if you know how to regulate your nervous system when you're highly
Speaker:dysregulated, you're going to be able to show up better for your clients. You're going
Speaker:to be able to be a lot more zen for your clients, but also just
Speaker:on a daily basis as well. Right. Absolutely. It's
Speaker:very much like showing up better for yourself, showing up better for everyone else
Speaker:in the world, but for everyone else that you're interacting with in the world too.
Speaker:What does your own if you're comfortable sharing, I
Speaker:know we didn't discuss this beforehand, but, like, what does your own routine or, like,
Speaker:your set of rituals that you, you know, go through on, like, a weekly or
Speaker:a monthly basis? Like, out of curiosity. Because I'm always, you know, developing my
Speaker:own and making tweaks to it, like, changing it kind of with my cycles and,
Speaker:just super curious of what that looks like for you right now. Yeah. So, I
Speaker:mean, there's a whole bunch of things. Like, it would probably take an hour to
Speaker:talk about all of it, but I'll just kinda give you some of it. Yeah.
Speaker:Spark notes of it. So the very first thing I would say
Speaker:is getting regular sleep. And I don't just mean like, oh, like, you you sleep
Speaker:in a bed once a week at some point or other, and you get maybe
Speaker:5 hours or maybe 10 hours. It just depends. That is
Speaker:not healthy. Please, please stop doing that if that's you. But one of the
Speaker:things that I have really done that's helped me a lot with regulating my nervous
Speaker:system is making sure that I have a wind down routine before I go to
Speaker:sleep and that I wake up at the same time every single day. You
Speaker:know, weekends are gonna look a little bit different, but, like, for the most part,
Speaker:I, like, start going to bed around 8 o'clock. And I like, that's when I
Speaker:start reading and, like, I'll, like, get my Kindle out and I'll read for, like,
Speaker:2 hours. I have my, I have a hatch restore alarm
Speaker:clock. And so at one hour of me reading,
Speaker:the noise and the light changes. So it tells me I've been reading for an
Speaker:hour and that it's time to start putting my book away and go to sleep.
Speaker:And then when I wake up in the morning, I have it set where, like,
Speaker:30 minutes before I'm actually supposed to wake up, there's like a light that comes
Speaker:on and then the sound comes on 30 minutes later. So that right there is
Speaker:like a huge thing that you can start doing for yourself is just the basics
Speaker:of getting good sleep. So that's the very first thing you could do to help
Speaker:regulate your nervous system. One of the other things that you can do is called
Speaker:emotional freedom technique. It's also called tapping. So you could tap on
Speaker:the side of your hand. It's called the karate top point. That right there
Speaker:is going to, be a they they call it like a like
Speaker:an acupuncture, point, acupressure point. And so, like,
Speaker:you can tap on the side of your, wrist and you're able to
Speaker:kind of, like, it almost like just like grounds you in the moment to
Speaker:feeling your body again. Because what happens when we're dysregulated a lot of times is
Speaker:that we don't feel connected to our body. So if we can start to do
Speaker:body practices, somatic practices like tapping, it can kind
Speaker:of get us back into a state of, like, recognizing that, like, we
Speaker:are like in the moment rather than we're the past of the future.
Speaker:And then one of my favorite things that I tell my clients to do is
Speaker:called orienting. So orienting is teaching
Speaker:your brain that your body is safe. So essentially what
Speaker:you do, if you are in a moment, and this not when you're super dysregulated
Speaker:where you're like having a panic attack, this is like when you're just kind of
Speaker:like, okay, there's a lot going on. I'm feeling a little bit overwhelmed. I need
Speaker:to just like ground for a moment. What you're gonna do is
Speaker:look for reasons in your environment why you are safe.
Speaker:So you look at the wall and you say, there's a wall. It's
Speaker:solid. I am safe. You look at the roof. Okay. There's a roof
Speaker:over my head. I am safe. There is a door. If I need to
Speaker:escape for whatever reason, like lizard brain turned on and I need to escape,
Speaker:there's a door. I can go escape right now. And just orienting yourself
Speaker:to remind yourself that you are present in the moment is one of the really
Speaker:good ones. And the final one I'll tell you guys about is, box breathing.
Speaker:So box breathing is breathing in for 4, holding it
Speaker:for 4, breathing out for 4, holding it for 4, breathing in
Speaker:for 4, holding it, breathing out for 4. You just do that as many times
Speaker:as you need to. So those are, like, kind of the the ones that I
Speaker:actually use on a pretty regular basis. Mhmm. I feel like
Speaker:sleep, pun intended, is so slept on.
Speaker:That that is a a very, very firm nonnegotiable in my life, and it
Speaker:has been for a long time. And it's actually kinda like a running joke on
Speaker:our team. When they're all here, like, I will still go to bed
Speaker:and at my normal time because I wake
Speaker:up at the same time almost every day just naturally. And,
Speaker:like, stay up till 1 in the morning doesn't really work very often
Speaker:because I'm slow up at 6:30, and then I'm just really cranky and not my
Speaker:best the next day because that much sleep does not work. It
Speaker:does not work for many people. I know that there I have some that swear
Speaker:by it, but I am a mess if I'm not getting
Speaker:regular sleep and everything else comes after that.
Speaker:Everything else feels like icing on top. Right? Like, if you don't have the foundational,
Speaker:like, but are you resting? Yeah.
Speaker:Actually resting and recovery because we can do everything
Speaker:else outside of it. But if you're not actually, like, having the restorative
Speaker:time then Well it's funny because
Speaker:like sometimes my clients will come into into Slack and they'll be like telling
Speaker:me all these, like, mindset things, like, everything's going terribly, everything's wrong.
Speaker:And one of my first questions is usually, like, how much sleep did you get
Speaker:last night? Like sorry to be a pain in your
Speaker:ass but like did you sleep last night? And then they'll come back and they'll
Speaker:be like oh I only slept 3 hours and I'm like go take a nap
Speaker:and then we can talk about this. Oh.
Speaker:Yeah. Yeah. So and if you're at sleep or snack. Yeah. Yep,
Speaker:it's 1 or the other like so, yeah,
Speaker:I I definitely will say sleep is one of those big things. And not just
Speaker:like, oh, I don't go to bed at a, like, you know, the same time
Speaker:every night, but like I I want you guys to, like, start to get your
Speaker:circadian rhythm, like, in order. Like, I want it to be, like,
Speaker:clockwork. 8 pm, the melatonin is starting to hit in your body and it's
Speaker:like, oh, it's bedtime because your body knows that it's 8 PM and it's
Speaker:bedtime or 9 PM or whatever it's gonna be for you. And same as you,
Speaker:like I, my body wakes up at 5:22 whether or not
Speaker:I set an alarm, so I might as well get enough sleep. Right.
Speaker:And then just work backwards from that, and then, yeah, that's when when you need
Speaker:to be going to bed. I actually I was talking to my husband a couple
Speaker:of months ago, and I was like, I just wanna be a 5 AM girly
Speaker:again. I just wanna be a 5 AM girly. I wake up and not have
Speaker:to talk to another human for the first two hours of the day. That is
Speaker:bliss. It's the best. Bliss.
Speaker:Oh. And so I, at the time, did not have a good sleep
Speaker:schedule. And so that's when we got the hatch restore alarm clock.
Speaker:And since then, I've had such great sleep. And, like,
Speaker:I have, like, so many, like, Google Docs of things that I want to do
Speaker:and ideas and stuff because I just have all this, like, brainpower going for me.
Speaker:Not because I wake up at 5:30, but because I have a
Speaker:very consistent sleep schedule now. Mhmm. Mhmm. I think yeah.
Speaker:I I think so many people will put all the stock in being the 5
Speaker:AM club, 5 AM and it, like, that has absolutely been me. I am more
Speaker:of a morning person depending on the season because mine changes seasonally,
Speaker:which is so interesting, especially with where I live now. It's really, really tied to
Speaker:that. But it is so much more about okay. Cool.
Speaker:Are you getting up at 8 AM? But are you
Speaker:sleeping? Because if you're a late night person, then like, that still means we
Speaker:need to be like sleeping a little bit more. Like, if that's really your jam
Speaker:and that's how you really work best. But establishing, like, healthy
Speaker:sleep hygiene. Yeah. And it's, like, adoyingly
Speaker:basic. I know it's boring, guys, but it's so important.
Speaker:It's literally the same with finance. Right? Like, none of it's sexy. Everyone wants this,
Speaker:like, quick, sexy fix of, like, oh, I'm gonna do this. I'm gonna be rich
Speaker:tomorrow. No. It's just, like, literally consistency over time and,
Speaker:like, the simple, easy, consistent it's like automating,
Speaker:and it's like, yeah, I know I really wanted to know a little bit more
Speaker:pazzy. Yeah. Actually, you're talking about, like, earlier, like, business
Speaker:feeling good and, like, what does it look like for business feel good? I think
Speaker:knowing that you have money flowing in from multiple directions is one of
Speaker:the best ways for business to feel good because you're never
Speaker:desperate for that high paying client or, like, that, like, high ticket
Speaker:offer to get filled because you know, like, and you have that,
Speaker:like, safety within your body that, like, oh, I have money coming in from all
Speaker:kinds of places. Like, money just flows to me all the time. Mhmm. So I
Speaker:I was just thinking about that. I was like, oh, it's a perfect segue because,
Speaker:yes, like, we need to build businesses that have multiple streams of revenue
Speaker:in order for business to feel good. No. Absolutely.
Speaker:I think I don't think I know when I rearranged my offerings, I
Speaker:think, 3 years ago. Specifically, so if I
Speaker:didn't lose a client like that that could be make or break for me at
Speaker:the time. And we rearranged how we were doing things like water package
Speaker:offerings work, and it's amazing because
Speaker:It doesn't it doesn't make her like the stakes are lower. We still
Speaker:get to work and really serve in this fantastic capacity, but we're
Speaker:not desperate for every single sale and that
Speaker:for me, for building a team, for having salaries and
Speaker:livelihoods that, like, rely on stable cash
Speaker:flow, all of that is just, like,
Speaker:dramatically different than it was 3 years ago. I think I take it for granted
Speaker:some that because it's been a while in my brain, you know, like, for years
Speaker:in entrepreneur land feel like an eternity. Yeah. It's really easy to
Speaker:forget that, like, you don't have to only have one thing that you do
Speaker:over and over and over again. You can put other
Speaker:offerings out there. You can have overlapping offerings. You can have,
Speaker:like, different tiers. And there's, like, some really great strategy behind
Speaker:Yeah. I have a lot of conversations with my clients about that because, like, they'll
Speaker:be like, oh, I haven't booked a wedding in 3 months. I'm freaking out. And
Speaker:I'm like, well, what have you been doing for the past 3 months, like, to
Speaker:remedy that? Like, what other revenue streams are you building right now?
Speaker:Yeah. No. I think that that is Fuck.
Speaker:We're gonna say slept on again. Honestly slept on right? Like
Speaker:you don't you don't have to just have the one
Speaker:option. Like and I know my
Speaker:creative energy, it is it is amazing. The
Speaker:ideas, the sparks, the glimmers
Speaker:that will come up when I'm taking care of myself. And my default
Speaker:now is when I'm over it.
Speaker:I'm having, like, a day that I'm just, it feels like I'm swimming
Speaker:ups uphill, upstream, all of the ups, and
Speaker:everything's fighting against me. I will normally stop. Even if I'm like, oh my god.
Speaker:I have 3 things that I had planned to do today, which, like, also we
Speaker:generally don't do now because we're being realistic about what we're accomplishing
Speaker:in a day. I'll let you get nap. I'll let you go 45 minute
Speaker:nap, and then I'll come back to it. I'm like,
Speaker:oh, guess what? This I feel much more
Speaker:equipped to, like, deal with some of these things. Some of these things aren't the
Speaker:issues that I would you know, I'm really thinking that they were. And it is
Speaker:amazing how the basics makes such a
Speaker:big difference in how we show up. Because but it feels weird. Right? Because
Speaker:you're like, I have all these things to do. Why would I go be lazy
Speaker:and take a nap? Mhmm. And I actually made one of my
Speaker:goals last year was to nap at least 3 times a week. Oh,
Speaker:wow. Yes. And I did. And I did. And I'm normally,
Speaker:like, a 2 to 3 time a week napper now. Pretty consistently between,
Speaker:like, 35. Like, I think most of a lot of us get real real
Speaker:drowsy during that time frame. And if I'm not feeling it, I'll just go take
Speaker:a nap and be good to go. And that was the silliest goal. Like, I
Speaker:even felt I felt kind of weird, like, telling people. I was like, yeah. My
Speaker:goal is not more. But I'm like, it it makes a really big difference.
Speaker:Like, for myself, in my relationship, in my business, like,
Speaker:dramatic difference. Like, why would we be fighting to do something? It's like,
Speaker:I've never pulled an all nighter. I never pulled an all nighter in school.
Speaker:Mhmm. Many times because I just valiantly, and
Speaker:I didn't school was a little bit easier for me, so I could kind of
Speaker:BS something and still get a possible grade.
Speaker:But there was no point. Like, you have diminishing returns if you just keep
Speaker:pushing and keep pushing and keep pushing. What is that serving? Like, is
Speaker:it is it this feeling of, like, having to do it? Because if we don't,
Speaker:we're lazy. Like, what are all these stories that we're telling about our flaws when,
Speaker:like, I just say screw it, go to bed, get up an hour early, and,
Speaker:like, finish whatever I finished in the morning? Yeah. I don't know if
Speaker:people are gonna wanna hear this, but I think it's ego driven. I think there's,
Speaker:like, some hero complex going on there of, like, I'm I'm the chosen one. I'm
Speaker:the only one who can do this. I'm the only one who can, like,
Speaker:be the, like, like, the hero of the story. I'm the
Speaker:only one who can, like, do these tasks, and it's falling on my shoulders.
Speaker:And I think like if, if that was a little triggering for you guys to
Speaker:hear, I want you to ask yourself the question of like, what are you actually
Speaker:getting out of having an all nighter? What are you actually getting out of
Speaker:like sitting at your desk, like disassociating while you think
Speaker:that you have 30 tasks versus just going and taking a nap and coming back
Speaker:and doing 3 of the most important and urgent tasks.
Speaker:Yeah. No. I that's a fantastic way. Yeah. What what badge are you
Speaker:needing from this or
Speaker:it's it's I don't miss those days in the slightest. I
Speaker:absolutely like, to a to an extent, I was never as bad as, like, for
Speaker:my sister, bless her, is that like, my mom and my
Speaker:sister, all nighter queens. All nighter
Speaker:queens. Oh, man. Yeah. No. I can't do it.
Speaker:People will laugh, but I'm like, yeah. No. I've never I've never pulled an all
Speaker:nighter. Even my husband was like, wait. What? Like, now I even feel like a
Speaker:party in college? And I was like,man. I think
Speaker:that was the only time I pulled out all nighters was, like, college parties or,
Speaker:like, so I was on the fencing team in college. There was a couple times
Speaker:we had to drive through the night, like, because we were, like, driving from Florida
Speaker:all the way up the East Coast to get to, like, like, the different colleges
Speaker:up there to do fencing tournaments. That was the only time we pulled all nighters.
Speaker:Like, I can distinctly remember, like, 2 at the morning being in the middle of,
Speaker:like, nowhere, Virginia, like, having to, like, take a potty break, like, on our way
Speaker:to events and competition. That's the only time. And I was, like, such
Speaker:not a person to pull an all nighter. So, like, when I was around people
Speaker:who, like, regularly did it, I was, like like, I was a super
Speaker:regulated one versus them. They were just like, oh, this is normal. And, like, I'm
Speaker:hyped up on caffeine. And I was like, I just wanna take a nap. Like,
Speaker:I just wanna sleep because I have competition in the morning in 6 hours.
Speaker:That sounds awful. It was great. I would never do it again, but
Speaker:it was great. But yeah. Yeah. No. I get that. I
Speaker:get that. There are times where I'm like, did I miss out on things? I
Speaker:mean, you know what? Honestly, though, I function so poorly the
Speaker:next day if I don't get what I need for sleep. And I'm like, mhmm.
Speaker:I really take and the older I get, the more I notice it. Like, it
Speaker:really takes a lot. We we had some friends here, and I stay up, I
Speaker:think, until, like, 11:30 this weekend. And I was like, I really
Speaker:love you guys. Like, this is because they work nights. They're one of them is
Speaker:an ER nurse, and so I'm like, our schedules are completely different right now.
Speaker:This is fun. So we, like, meet in the middle. I'm like, this
Speaker:is this is not a long term solution.
Speaker:Thank God they were here for 3 days because, yeah, they were we need to
Speaker:find something in the middle. Oh my goodness. Okay. Amazing.
Speaker:Is there anything else that you want to
Speaker:tell anyone that's listening that has a wedding business that
Speaker:wants to make sure that it feels supportive,
Speaker:great, juicy, like, all all of these, you know,
Speaker:words. Maybe we don't necessarily associate with business, but, like, I I associate juicy with
Speaker:business now. That took a while. But is there anything that you want
Speaker:them to really take away from this? Or, like, the the main like, what
Speaker:should you be doing? What should you be thinking about to really build
Speaker:something that is supportive? Yeah.
Speaker:I think, like, one of the first things is, like, what's your support system
Speaker:look like? Like, are you trying to do this all by yourself? And I'm not
Speaker:talking about, like, hiring an assistant or hiring a VA or anything like that. I'm
Speaker:talking about like, what are your support systems for like, do you have a
Speaker:mastermind or do you have like a high level coaching space where you can plug
Speaker:in to someone who is grounded and somebody who's going to like bring you
Speaker:back to like your like actual capabilities and
Speaker:bring you back to this space of like dreaming rather than the space of
Speaker:just like trying to survive? Like, do you have that for
Speaker:yourself? Like, do you have that kind of support? And then I think the other
Speaker:thing to look at is just like, what are your systems actually
Speaker:doing for you? I know a lot of wedding professionals really love to play this
Speaker:game of like every single client has to be completely unique. I
Speaker:can't automate anything, especially as I get further into luxury weddings, and I
Speaker:am calling bullshit. Like, you
Speaker:could have a multi 6 figure, a $1,000,000 business and have
Speaker:things be automated. Trust me, I know. I sit at tables with
Speaker:women who have done it. So I just want you to hear that from someone
Speaker:who, like, has that experience that, like, not every client has to
Speaker:get a, like, unique email from you. Like, not every
Speaker:client needs to be communicated with in a different way than other clients.
Speaker:Humans are not that unique. Like, sorry to, like, break it to you, but
Speaker:they're just not. So, like, if you're thinking like, oh, I have to, like,
Speaker:reinvent the wheel every single client of course you're gonna be leading
Speaker:to burnout. Of course business is gonna feel like shit. Like, if you want a
Speaker:business that feels good, you're going to have to put systems in place to make
Speaker:parts of it, you're
Speaker:going to have to put systems in place to make parts of it
Speaker:repeatable so that you can put your actual energy and your actual
Speaker:creative energy on the things that need creative energy. So I think that's like
Speaker:the 2 places I would say, systems and then like energetics.
Speaker:Like systems, energetics, mindset, all 3 of those are kind of, like, the golden,
Speaker:like, like, recipe to actually I got it done. Yeah. Yeah. The business that
Speaker:actually feels good is gonna have all 3 of those things. No. I hate that
Speaker:that that's so important. We I even pushed back against this for a
Speaker:while with an OBM who was like, hey. We can set up some, like,
Speaker:systems and some templates. And I was like, can't we? And she's like, yeah.
Speaker:We really can. Like, we we can standardize
Speaker:a lot of this. And I was like, but the client experience and
Speaker:then guess what? It's freaking better because they're actually getting things
Speaker:consistently as needed. Nothing slipping through the cart. Like, oh
Speaker:my god. What a better client experience. And we can tailor so
Speaker:many of the things that we need within that and, like, have the info. And
Speaker:then exactly show up for them in the ways that, like, we can't automate as
Speaker:easily or show up in the ways that do require more of my, like, creative
Speaker:power or, like, bringing new and innovative solutions.
Speaker:Stalker, I actually have the energy to be doing that. Like, what a
Speaker:novel concept. Yeah. I feel like that's, like, CEO
Speaker:energy right there. It's like you're actually putting, like,
Speaker:your energy and your, like, creativity into the things
Speaker:that need your specific brain versus the things that could be
Speaker:automated or outsourced. And I think, like, when you start to think about it in
Speaker:that way, like, we start to realize that, like, oh, I can actually create a
Speaker:much better client system this way than what I was doing beforehand. And I
Speaker:don't think you can really see that unless you have it templated for
Speaker:you. I actually I give my clients in SAP, my my
Speaker:program, I give them, like, a whole pack of templates that I used while I
Speaker:was a wedding professional. And every time I every time I show them these templates,
Speaker:they're like, this is how your brain works? And I'm like,
Speaker:yes, please take these and use these. Like, it
Speaker:just it's funny because I used to get emails from clients, like, when I would
Speaker:send them the template email. Well, actually, my system would send up the template emails.
Speaker:I wouldn't even know that the system was doing it. And then I would get
Speaker:an email from the client back. They'd be like, oh my god. Thank you so
Speaker:much for checking on me. I'm doing great. I really appreciate you checking in. And
Speaker:I'd be like, oh, I guess I sent an email today.
Speaker:Right. But that that's the whole point. It's like you're able to put
Speaker:the effort and the intention in to the client experience without it
Speaker:requiring the, like, regular one on one effort from you at still
Speaker:providing this, like, really excellent service. Yeah.
Speaker:Why would you not? Yeah. You guys want to raise
Speaker:your prices? You wanna have, like, luxurious client experiences?
Speaker:You wanna attract clients who want that kind of thing, it's up to
Speaker:you to put it in place. Absolutely.
Speaker:Let the ego out of it. Like, just, like, a if your
Speaker:ego is fighting it and be like, Noah, each one has to be unique, like,
Speaker:just question it and be like, cool. Good job, bro. I'm gonna
Speaker:do it anyway. Mic drop.
Speaker:What a great closing on that entire topic. Yeah. Just ignore the
Speaker:ego. Tell it to go away for a little bit. If anyone
Speaker:is wanting to follow you, learn more about what you're
Speaker:doing, what awesome programs you have coming or
Speaker:currently in progress, where should they find you? Like, what are you
Speaker:really excited for that you're, you know, doing in your business right now?
Speaker:Yeah. So couple different things. You can find me on Instagram at aislinncoaching.
Speaker:That's where I hang out most of the time. So if you want to actually,
Speaker:like, say hi, you're more than welcome to come say hi in the DMs. I
Speaker:am currently in a launch for my signature program, which is
Speaker:called success accelerator program. It is a high level, high touch
Speaker:4 month group program. So there's both trainings, there's group
Speaker:calls, and then you get some one on one access to me as well. And
Speaker:there's a Slack community where we get to chit chat like pretty much
Speaker:throughout the week. Like you guys could ask me questions or we could have conversations,
Speaker:we could brainstorm. So there really is this element of my eyes on your
Speaker:business that a lot of programs don't have. So we talk about
Speaker:mindset in the program. We also talk about nervousness of regulation. We talk
Speaker:about sales. We talk about scalable offer pro like suites
Speaker:and all the different things that you need to get your business to the next
Speaker:level. So that's one of my favorite places to be. It's application based.
Speaker:I am actually, by the time this comes out, I will be in the middle
Speaker:of it, but you guys could still send me a DM and get in for
Speaker:the 2024 version of it. If you've been like, I want
Speaker:super high level conversations, you get access to all the programs, all
Speaker:the things that I've run, including the trainings inside of SAP,
Speaker:but you also get access to extra trainings if you are in a place
Speaker:where you've already got a great business, it's going really well, but you
Speaker:wanna have those higher level conversations. You wanna talk about, like, how
Speaker:juicy business can be. You wanna talk about nervous system regulation, but on,
Speaker:like, kind of a more like 30,000 foot view. That's what the mastermind
Speaker:is gonna be. So those are kind of the places you could be right now
Speaker:that are higher level. If you just want trainings from me and you just occasionally
Speaker:want to, like, plug in to, like, my trainings, that's gonna be Clarity Academy
Speaker:membership, which is my strategic membership. You get monthly trainings and
Speaker:and occasionally get to ask me questions, and I'll answer them in video, which is
Speaker:really fun. So those are the places you guys could find me, but Instagram is
Speaker:definitely the place that I hang out the most. Fantastic. Yeah. No. That's
Speaker:that's really exciting. I'm stoked for your your program offerings
Speaker:that you have coming. Knowing what I know about them behind the scenes, I'm I'm
Speaker:really excited for anyone that joined. Thank you. So, Aislinn, thank
Speaker:you so much. Again, everyone, everything will be linked in
Speaker:the notes section of this. So if you're wanting to share out based on
Speaker:Instagram programs, all of that, make sure you check that transcription in
Speaker:is in there as well, so that you can read along if you're not wanting
Speaker:to listen or if you didn't catch something specific or if you wanna take notes
Speaker:because you did really lay out some fantastic action steps for
Speaker:them here to take tangible steps forward. So thank you so much. It
Speaker:was fantastic to have you. Thank you so much for having me. This was I
Speaker:knew this was gonna be a good conversation, and it totally, like, was.
Speaker:That's a wrap for this episode of the Wealth Witches podcast. I hope our
Speaker:magical money talks have left you feeling empowered and inspired.
Speaker:Remember, wealth isn't just about dollars in the bank. It's about abundance and
Speaker:financial freedom in all aspects of your life. I'm Katelyn Magnuson
Speaker:encouraging you to keep challenging the status quo and embrace your inner witch on
Speaker:this financial journey. Until next time, stay
Speaker:magical. Hey there,
Speaker:magical listener. This is your host, Katelyn Magnuson, and I've got some exciting
Speaker:news for you. The get your finance shit together mastermind is back
Speaker:and better than ever. Whether you're a business owner making under a 100
Speaker:k, a side hustler, or just starting out, this mastermind is
Speaker:designed to save you 1,000 of potential mistakes and give you a clear road
Speaker:map to grow both your business and your revenue. In this mastermind, you'll get
Speaker:weekly live group Zoom calls, ongoing group support in
Speaker:Slack, and lifetime access to a treasure trove of resources and
Speaker:training. We We start the week of September 15th and wrap up just before Thanksgiving,
Speaker:ensuring you're ready to roll into the new year with confidence. We'll cover
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Speaker:Katelyn has been to the best and grown of my business over the last 12
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