Episode 68

full
Published on:

6th Oct 2025

Sales Skills: The Hidden Wealth Accelerator with Maria Bayer

In this episode, Katelyn sits down with high-ticket sales coach Maria Bayer, the creator of Irresistible Selling. With over $25 million in personal sales, Maria has helped countless entrepreneurs raise their rates, shorten their sales cycles, and step into confidence they didn’t know was possible.

Maria shares her journey from finance to software sales, the mindset shifts that transformed her income, and the importance of learning to sell in a way that feels authentic. She explains how avoiding proposals and tough conversations carries an unseen cost, why “benefit of the benefit” language changes everything, and how mastering sales skills spills into freedom, confidence, and generational wealth.

If you’ve ever dreaded sales calls or underpriced your services, this conversation will help you reframe selling as a tool for impact, freedom, and financial empowerment.

Key Takeaways

  • Sales is about connection and transformation, not features and pressure.
  • Mindset alignment can triple your income and confidence.
  • Raising your rates works like compound interest.
  • Avoidance in sales is an energetic block that delays wealth.
  • Authentic sales ripple into every area of life, from family to financial freedom.

Guest Bio:

Maria Bayer is a leading sales and mindset strategist for wedding and event professionals who want to book next-level clients and scale their businesses to multi 6 and 7-figures. She teaches a modern sales approach that empowers clients to connect authentically, command top dollar, and achieve rapid results. Her clients often see a 2-10x sales increase within a year, transforming both their businesses and their belief in what’s possible.

As the creator of Irresistible Selling, Maria offers forward-thinking strategies for fast, sustainable growth without chasing or being salesy. With over $25 million in personal sales and a background negotiating with industry giants like Target and Best Buy, she equips her clients with advanced strategies that go beyond traditional wedding industry teachings, giving them a competitive edge.

A sought-after speaker, Maria has shared her expertise at top industry events and with organizations such as WIPA, ILEA, ABC, Be Sage, The Wedding Pro CEO Summit, Sarah Does SEO, Rock Paper Coin, Refine Collective, and many more, as well as corporate workshops and training sessions. Through her community, speaking engagements, and authorship, Maria is elevating the wedding industry by raising the bar on what business owners can charge and how much they can earn.


Connect with Maria Bayer:

Website: https://www.mariabayer.com/

Instagram: https://www.instagram.com/MariaBayer1

Apply to Irresistible Selling: https://members.mariabayer.com/2025-is/

Take the Sales Style Quiz: https://bit.ly/wedding-sales-quiz

Facebook Group: https://www.facebook.com/groups/LearnCollaborateFlourish

Book A Client in 5 Days Challenge: https://mariabayer.lpages.co/bac-challenge/

The Ultimate Booking Blueprint: https://bit.ly/booking-blueprint


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Stay magical and empowered, and remember, wealth isn't just about dollars in the bank – it's about creating abundance in all aspects of your life.

DISCLAIMER: This Podcast may receive compensation for promoting or recommending products or services through affiliate links. We only recommend products and services that we believe are of value to our listeners. The content provided in this podcast is for informational purposes only and does not constitute professional financial, accounting, or legal advice. Listeners are advised to consult with qualified professionals before making any financial decisions. The Freelance CFO is not responsible for any actions taken based on the information provided.

Music credit: Neon Fairies by Wolves 

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About the Podcast

Wealth Witches
Where financial empowerment meets magic!
Welcome to the Wealth Witches™ podcast, where financial empowerment meets magic! I'm Katelyn Magnuson, your guide on this enchanted journey to holistic wealth and prosperity. Here, we honor all identities and invoke our inner witches to create a community where everyone feels welcome and inspired.

Formerly known as the Confident Money podcast, we've transformed into Wealth Witches™ with Katelyn Magnuson. This change is about embracing the once-taboo topics of money and magic, blending them into a powerful mix of practical advice and mystical insights. Whether you're here for financial tips or to explore the magical side of life, this podcast is your new home.

What can you expect from Wealth Witches™? We combine actionable financial advice with a holistic approach to life. You'll hear from guests like astrologers, neurodivergent business owners, and magical creatives, discussing everything from business requirements to the latest trends in holistic wealth. We're breaking down the barriers that make finance feel dry and inaccessible, making it exciting and relevant to your life.

This podcast is for anyone who feels out of place in the traditional financial world. If you've ever felt like your interests in magic, human design, or holistic living didn't belong in a financial conversation, this is the podcast for you. We're here to tell you that you can embrace all parts of yourself and still be financially successful. We're not just talking about money – we're talking about creating a life of abundance and freedom. Our community is dynamic, diverse, and inclusive, and we want you to be a part of it.

Join us as we explore new ways to think about money and life. We're here to challenge the status quo and help you embrace your inner witch on your financial journey. Each episode is designed to inspire, educate, and empower you to take control of your financial destiny.

🔮 Wealth Witches™ Monthly Membership Program 🔮
Are you ready to take your financial journey to the next level? Join the Wealth Witches™ membership for exclusive access to live training sessions on money, taxes, retirement, and business support. You'll also gain entry to our inclusive community where you can connect with like-minded individuals and get even more out of your financial journey. We're a community of passionate, purpose-driven entrepreneurs who see creating wealth holistically rather than stuck in another crypto-bro investing black hole membership. Join today: www.thefreelancecfo.com/wealth-witches-podcast-member

Follow us on Instagram @WealthWitchesPodcast or drop us a message with your questions and episode requests. If you want more advice, visit our main Instagram @thefreelancecfo.

🌟 Enter to Win a Free Month of Wealth Witches™ Membership! 🌟
Leave a 5-star review and include your IG handle to enter. We draw the winner at the beginning of each quarter.

Stay magical and empowered, and remember, wealth isn't just about dollars in the bank – it's about creating abundance in all aspects of your life. Let's conjure some financial clarity together.

DISCLAIMER: This Podcast may receive compensation for promoting or recommending products or services through affiliate links. We only recommend products and services that we believe are of value to our listeners. The content provided in this podcast is for informational purposes only and does not constitute professional financial, accounting, or legal advice. Listeners are advised to consult with qualified professionals before making any financial decisions. The Freelance CFO is not responsible for any actions taken based on the information provided.

About your host

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Katelyn Magnuson

Katelyn, the driving force behind The Freelance CFO and creator of Wealth Witches, is revolutionizing accounting with a sprinkle of magic. With a decade of experience, she’s not your typical number cruncher. Her unique blend of expertise and approachability, infused with a touch of spiritual insight, has made her a go-to authority. Katelyn believes finance should be a stepping stone to success, not a barrier. With a judgment-free ethos, she simplifies complex financial topics, making them actionable for entrepreneurs and small businesses. Her ultimate goal? To empower you to manifest your authentic life—not a cookie-cutter one!