Episode 44

full
Published on:

7th Oct 2024

Lean In

In this episode of the Wealth Witches Podcast, host Katelyn Magnuson explores the transformative power of “leaning into discomfort” to drive personal and professional growth. She shares her own experiences, such as the journey of rebranding the podcast and embracing her true identity, emphasizing the importance of distinguishing between discomfort that leads to growth and discomfort that indicates a misalignment with one’s values.

Katelyn discusses practical strategies for managing discomfort, including aligning her work with her energy levels and outsourcing tasks that drain her energy, like email management. By hiring an executive assistant, she has been able to enhance both her efficiency and client experience.

The episode also delves into the value of asking for constructive feedback, even when it’s uncomfortable, as a tool for improving services and fostering stronger client relationships. Katelyn encourages listeners to embrace their authentic selves and make choices aligned with their own values, rather than following the crowd. This episode is a motivational guide for anyone ready to push past their comfort zones and make meaningful, aligned changes in their life.

Key Takeaways

  • Leaning into discomfort is essential for growth and self-discovery.
  • Embrace your authentic self to create a more fulfilling life and business.
  • Outsource energy-draining tasks to improve efficiency and reduce overwhelm.
  • Seek and value constructive feedback for continuous improvement.
  • Ensure your actions align with your personal values and goals.

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Music credit: Neon Fairies by Wolves 

Transcript
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Hello, and welcome magical creatures to the Wealth Witches podcast.

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This is a place where we brew financial empowerment and mix in a little sprinkle

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of magic. I'm Katelyn Magnuson, your guide on this enchanted

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journey to financial enlightenment. Here, we honor all identities and

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invoke our inner witches to create holistic wealth and prosperity. So

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grab your crystals, open your minds, and let's get ready to conjure some

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financial clarity clarity.

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To steal or borrow, we'll say, some

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famous words from Sheryl Sandberg. We are gonna be talking about leaning

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in, but we're talking about leaning into discomfort on this episode

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in business, in life, and, also, I think

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trying briefly about sort of understanding

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discomfort and what I mean by it because

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there's discomfort meaning anxiety, nervousness,

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something that maybe you aren't good at, and there's discomfort

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meaning a lack of safety or,

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you know, something that is irresponsible

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or risky. And,

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again, definition of risky can kind of vary. So

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I want to talk about a couple of real life examples that I have, and

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one of them is this podcast. So as I had chatted about

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in episode 37 when we were kicking off this new season, this

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new version of the podcast as Wealth Witches,

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For me, a time when I know that I need

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to lean into something, into something that's uncomfortable, but

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uncomfortable exciting is when it's something that I can't stop

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thinking about. And I'm thinking about it, and I'm excited. I I call

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it, like, nerve cited. Right? Because you're nervous, you're excited, you're anxious.

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For me, especially in the industry that I'm in, it's like, how am I gonna

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be perceived? Like, am I still gonna be taken seriously in the industry?

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You know, what about my clients that are, like, not okay with

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this? What does this mean? What does it look like for the team if the

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team feels like it's weird? And, frankly, it

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doesn't matter. A lot of it doesn't matter. I'm

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not out here to hurt anyone. I'm not out here to do anything

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except show up and provide value and

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relatable stories and

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be my truest realest self online. And that is what I kept coming back

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to. I kept having this push or this nudge

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that I was feeling things were

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boring. Things were

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no. Boring is not necessarily the right word. Monotonous.

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Things were monotonous. Things felt routine. And I

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kept just getting these little nudges or, you know,

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embracing things in my personal life, like having a solstice party,

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celebrating the full and new moons, getting to understand, like, my

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menstrual cycle and what that meant for my energy levels and how to

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work with my schedule, because I kept noticing it started a

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few years ago. It's like, you know, I'm really creative 1 week out of the

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month. Like, what is this? And then figuring out, like,

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oh, that's because it's I still don't even know what the name of the phase

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is. I just know that I have about a week out of the month where

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I am so much more creative. All of the ideas flow. And without fail, it

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seemed to happen that I would have all of my commitments,

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time commitments, social commitments, client calls that week. And

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so I wanted to be doing these creative things, and I didn't have the time

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or the energy by the time I was through my commitments

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to do the creative things. And so instead, now I can figure out

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and take time for, hey. These are I I have a creative

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week. I have a dead energy week, and then I have 2,

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I think, term or, like, all normal weeks, like,

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medium weeks. Right? And so for me,

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becoming aware of that, let me understand that, like, when

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I get the these creative nudges on the create like, I can go

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take action on them. And so for me, one of the most uncomfortable things

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I've done in the last year is rebrand this podcast,

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get a tattoo that has crystals in it and

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mushrooms and, you know, it was deemed like my witchy corner on the

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inside of my forearm. Like, it it's again, it's it's a full sleeve. We

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really went bigger, went home on that one, and I couldn't love it more. But

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for me, wealth which is and this concept, like, kept popping

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up of, like, marrying the holistic

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side of things because I'm here to take actionable tangible steps.

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Like, what tax strategy do we have? Like, what tax savings are

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there? And at the same time, like, we're manifesting.

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We're practicing gratitude. We're, like, celebrating the seasonal change.

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We're embracing our energy levels. And that felt so much

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more genuine to me than just showing up on the

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tactical, like, strategic left brain side of business and life

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because that's not who I am. I am that and

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magic and sparkles and glitter and

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astrology. And so for me,

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that was probably one of the hardest ones, but I kept I kept having that

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nudge. Now there are a few other areas that I have leaned

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in to the discomfort, and I encourage you to lean into the

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discomfort as well. And there's a couple of different ways that I've gone about it

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for these. The one of them is that I will get

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really, really overwhelmed by emails.

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Not personally, but professionally. We have 2 joint email inbox

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3 joint email inboxes or shared email inboxes, and then I have my own

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private email. And there can

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be times where I can feel so

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overwhelmed or maybe I I had all the best intentions. Right? But things were

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really busy. And a week goes by, and I was going

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to respond to that email. And now it's been a week, and now it's just

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awkward. And I keep pushing it off because it's just, like, uncomfortable

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thing that's gonna take me probably take me 10 or 15 minutes to do. Right?

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But if I wasn't in a quiet place, if I wasn't in a spot where

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I could give it the attention that it needed, because that's when it tends to

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happen, or if it required additional thought, additional capacity

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from me, then I'd put it off for a quiet time or a less stressful

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time when I could actually, like, really give it what it needed. And

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without fail, that ends up becoming 2 weeks, And

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then the person follows up, and then I feel really awkward. And it's just

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this whole weird shame spiral. And I've talked

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to clients. I've talked to some of my work besties.

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Except clients do the same thing to me. You know, where I send an email

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and they mean to reply and they don't reply, and then it gets really awkward.

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And I've literally called it out to them that, like, hey.

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No harm to a fell. I understand what's going on. I can see you opening

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my emails. Can we just connect on this? Like, really, truly,

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I know how you're feeling. I get the exact same way. But it is. It's

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this gross shame imposter spiral that happens.

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And so understanding that I can only force myself so

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much to reply to them. So I keep inbox 0. So anything in my inbox

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are things that need to be replied to or actively being worked on.

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And seeing that every day, seeing the email sitting at the

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bottom that I need to reply to that it's gonna take more capacity than I

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have right now, or maybe I have to get information from someone else. And

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it's just that extra effort. So I

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short circuited the whole process and hired

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an executive assistant to help with emails.

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And this is a shameless she didn't even know I'm talking about this.

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But Success Beyond is the agency that I

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hired, and Jen Bayes is one of my really, really

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great friends. She runs it. I was talking to her because I

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have a chat with her and Shannon, who does our email marketing for the freelance

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CFO. And we're, you know, talking about this and just how frustrating it is. And

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Jen's like, you know, I I literally have a team that can help with that.

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And I was like, yeah. But it's taxes and, like, accounting and says, there's a

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lot of technical knowledge. And she's like, just just think about

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it. And I thought about it because I didn't

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want to train like, the the thought of taking the time to train someone

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else felt can't think of the right word for

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it, but it felt like it wasn't going to fix the problem

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because they're not me. And that's so like, how many times do we

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fall into that line of thinking? Right? They're not me. They're not me. They're not

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gonna do it the way that I do it. That's fine.

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So what happened is I was connected with Jules

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and because I decided to give them a try. And Jules came on,

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and Jules is one of the

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thirstiest people I have ever met when it comes to knowledge.

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He wants to know everything. He wants to understand the why. He's a big picture

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thinker. And we spent he came on in May

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right after tax season wrapped up. There's always these weird odds and ends and things

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that come through. It's been amazing, because I can

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tell him, you know, a lot of times if we have too much work for

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him, like, I am actively working on emails. But if I get an email that,

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like, maybe someone has a complaint or a frustration, I have a

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tendency to avoid looking at those. And so he can look at

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it. He can help compose a response. I can approve. It can get sent

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off. It takes a lot of the executive function or the legwork out

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of that entire process and then ends up with

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us having a better client experience or a better email experience

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because I'm not doing the weird, awkward, shame, spiral avoidance

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in looking at an email. You know, there are still times where I have to

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go do something or he needs information from me, but he can

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communicate that to me. He can ask the questions. And in the meantime, he's learned

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so much. There are a lot fewer questions he has to ask. And so for

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me, something that is still uncomfortable

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has become much more manageable because I brought in help.

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And that sort of segues into my next topic here

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of feedback, soliciting,

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asking for feedback.

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This one is tough, but has

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been so fruitful. So don't get me

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wrong. I want good feedback. Right? I want you guys are awesome. We

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couldn't do this without you. This is so amazing. Like, rainbows,

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kitten, puppy, sunshine, all of that.

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That's great. But that also doesn't tell us how the experience could be better.

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And so I have come as uncomfortable

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as it is, I have come to really value constructive

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or I don't like negative feedback. We don't get

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very much negative feedback, but constructive feedback. Because we honestly

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truly want our clients to have

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a valuable, meaningful experience with us in whatever capacity

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they're working with us in. We work with a lot of different people across a

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lot of different industries that have a lot of different needs. We cannot accommodate

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everything that everyone asks for, but we're always truly

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open to feedback. And so for me, getting really comfortable

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with asking for reading, replying to feedback.

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We ask for all of our bookkeeping clients to provide feedback, or we give them

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the opportunity, I should say, to provide formal feedback once a

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quarter. And that feedback is, what are we doing well? You know, what would you

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rank us? Would you recommend us to a friend? What would you like to see

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more of offered? What can we improve upon? You know, like, are there any spots

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that have been frustrating for you this quarter? And

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a lot of times, again, we get the rainbow fluffy kitten surprise

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back, but sometimes we get feedback that, you know, hey,

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I'd really like to understand x y z when you're sending reports out,

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or I feel like I don't know what's going on with this,

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or I'd love to see you offer, more information on retirement

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or, you know, things of that nature. And it can be

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so helpful. And what's been really kind of lovely to

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see is it's uncomfortable. Right? You read this feedback. We go over it with the

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team. Like, the team has access to all of this, and

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we use it to we review it. Is this

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feedback realistic for us to implement? Is it a one off? Are they maybe on

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the wrong tier? Because sometimes we'll have a client that provides feedback, and the

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solution is, hey. Like, that's what's included in your package. And so

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it's clarifying, right, what their services are versus if you

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want next day turnaround or you want

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calls or you want these sorts of things, like, this is in this package, you're

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in this package. Do we need to look at changing offerings? And so a

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lot of times, it's clarification. A lot of times, it

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is having the conversation of, like, hey. Yeah. We can totally do that. Like, you

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know, client wants to see something emailed over, and they want

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an email instead of a video. Done. We

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can do that. And we had a client that had been really

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fantastic about giving feedback, like, constructive feedback.

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And within 6 months, her feedback

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was, I feel so heard and listened

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to because you asked for feedback, I gave

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feedback, and changes from that feedback have been implemented.

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And I see them, and it's appreciated. And so not only does it

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make our services better and more valuable, but our clients feel

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like we're not just asking for feedback for fluff. We're not just asking

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for kudos. We're not just asking for testimonials. We're not just asking to

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feel good. We genuinely care. And so despite it

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being something uncomfortable, it is something that is really

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valuable. Now, again, that doesn't

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mean it's not the customer is always right. It's not everything they

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say is gospel. It's

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what works within our business model. Where can we accommodate these things? Or

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if it's feedback we're seeing across the board, maybe we've changed something, and that thing

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that we've changed isn't working. And so I'll give you an

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example, not as soon as it's not working yet, but something that we did

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is we overhauled our tax system for this year. And

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Jill and Jules spent all of this time researching, having sales

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calls, and they found a system that they think would be far superior based on

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feedback that we had received from clients about the way that we were

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doing things. There were some frustrations with, you know, they couldn't

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see the documents once they'd uploaded them, which led to a lot of questions, which

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led to a lot of follow ups, which led to some last minute things. And

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that's not how we wanna be operating. And so we took that

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feedback, and we wanted to make something that was better both on our end on

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the admin side behind the scenes and for clients while also keeping

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security at the top of our our minds because we're working with sensitive documents.

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And so we rolled that out to clients, and there has

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been a learning curve for some of them. But the whole point is that we're

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asking for feedback during this process, and we're saying, hey. We made this

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change because this is the feedback we've received from a lot of our clients.

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This is what we've done. Please let us know what your experience

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is, what things that you could see, you know, that you liked, what things that

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you could see that need to be done differently this next year or things you'd

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like done differently for 2024. And we'll do sort of

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a a post mortem survey for all of our tax clients and

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all of our bookkeeping clients, specifically about this new system that we've rolled

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out. And that will let us decide or, you know,

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make team changes for this upcoming tax

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year to, again, always make the process more

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enjoyable or for a lot of people less painful. Taxes are painful.

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Right? So where can we make it less painful? Where can we make it easier,

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again, both for us and for our clients? And so that to me is one

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of the reasons why leaning into

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discomfort can be so incredibly

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important and valuable. And, like, I covered, you

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know, there are multiple different ways of leaning into that discomfort and

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it may be hiring someone. It may be it may honestly

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even be saying, like, I need help. I'll give you a great

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example. This podcast has been ready, not this

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particular episode, but the revamp, the

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new cover, the branding, a bunch of the guest

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episodes. We got recorded in Q3 late Q3 and early Q4 of

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2023. And then I hit a pausing

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point because we changed podcast editors. We had an agency

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that did it in 2022, which is the last time I think we'd recorded or

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edited an episode. And what happened with that is they made

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it really easy to I just dropped the recording in.

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The way that this editor does things, there's a little bit of a learning curve.

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We don't have a system set up. And so I finally reached out to the

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team member that could help with that to help project manage. And I just

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said, hey. This is what I have. This is where I'm getting stuck.

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This feels really silly. I need help.

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And from the time that this is recorded and the time that I asked for

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help, it will have been less than a month to the time that this podcast

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goes live. So

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and by this podcast, I mean, the revamp podcast, not necessarily this episode specifically.

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So understanding, like, when you need to do something that's uncomfortable,

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when you're not getting something done that's uncomfortable or confusing or that you

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just keep hitting this wall, but it's something you want to do and asking

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for help. So there's all of these different ways. Outsourcing,

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getting help, doing the damn thing, understanding it's something you

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want to do because it's something that keeps popping back up. It's something that, you

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know, feels really important. I think all of those are

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worth paying attention to. I think

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where we can fall into some trouble is feeling that we

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should do something and doing something, leaning

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in to use the term, leaning into discomfort for something

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that we don't actually want to do that isn't actually aligned, that just feels like

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something we should be doing or something that everyone else is

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doing. That's where I think we get into trouble. That's

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where, you know, hiring someone that's not a good fit,

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not paying attention to your gut or your intuition or

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anything else that we wanna, like, pay attention to there and doing something

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simply because, well, so and so did it, and they have a multimillion

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dollar business or so and so did it, and they work 10 hours a week.

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Does it align with your values? Does it align with what you wanna be doing,

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how you wanna be doing business, or operating? Right? This doesn't have to be

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just business. Like, maybe your neighbor or your best friend

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does Pilates, and that is their, like, go to thing, and they're

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happy and healthy. Maybe Pilates makes you just want to, like, fall

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over and curl up in a ball. Maybe it's not your jam. Maybe it's boring,

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but maybe you love lifting weights. That doesn't mean you need to go do a

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Pilates class because that's the right way to work out or that's the right way

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to move your body. The right way is whatever works

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for you and your goals and who you are as a human being. So

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making sure that you're getting quiet, you're paying

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attention to yourself, and you're acknowledging what

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you actually want and sort of divesting that

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or separating that from what you feel like

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you're being bombarded with or being told that you need to do, you have to

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do, you must do this. This is the only way because that is

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one of the most bullshit things that I think we are bombarded with both

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as business owners and as human beings. There's no one size

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fits all. There's no like, your goals aren't the same as

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the next person that I talk to. And that means that, like, the journey, the

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circumstances, like, all of that can look different. And your values may

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be different. So all of that in influences the decisions that you're

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making. I just want to encourage you to

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identify the areas that you may be avoiding things

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that might be making your life more difficult and look at

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what can you do. Can you do those first thing in the days, but you're

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done with them? Like, I try to answer emails first thing in the

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day. The ones that I've been putting off are the ones from the last couple

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of days or the ones that, like, need my input on them for Jules in

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this case because then it's done. It's not looming the rest of the

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day. Because if I let it loom, there's a very good chance that

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at the end of the day, I'm gonna be too tired, too stressed out to

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whatever, and I'll look at it. Oh, I'll do it tomorrow. I'll do it tomorrow.

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So where can you communicate? Where can you hire? Where can you

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outsource? Where can you modify how

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you operate or eliminate something? You know, maybe

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you've been providing a Facebook group that you don't want

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to be doing anymore or, you know, some some level of support,

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some level of offering, some level of service that you dreads

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you dread doing, you dread supporting. Like, you don't have to keep all of the

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same things. You don't have to be the same person that you were 3, 4,

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5 years ago or even 5 months ago. You know, make sure you're

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honoring your contracts, of course, but you can make

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changes. You can make adjustments. You can hire support. You can, you know,

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bring someone in to run that Facebook group or to help with it if you

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really wanna be, you know, continuing it. So getting really

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clear about what your values are, how your time is best

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spent, and, again, what areas you can be leaning

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into to make your

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personal life, your business life

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easier, simpler, more fruitful,

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I think is really invaluable. That's a wrap

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for this episode of the Wealth Witches podcast. I hope our magical

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money talks have left you feeling empowered and inspired.

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Remember, wealth isn't just about dollars in the bank. It's about abundance and

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financial freedom in all aspects of your life. I'm Katelyn

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Magnuson encouraging you to keep challenging the status quo and embrace your inner witch

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on this financial journey. Until next time, stay magical.

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Hey there, magical listener. Are you ready to take your financial journey to the

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next level? This is Katelyn Magnuson inviting you to join us at the wealth,

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which is monthly program where we dive even deeper into the cauldron of

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wealth From live training sessions about money, taxes, retirement, and

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business support to an inclusive community that's here to support your growth,

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we've got everything you need to embrace your inner wealth witch. Visit

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our website at wealthwitchesdot com to join us.

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Your wealthier self is waiting.

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About the Podcast

Wealth Witches
Where financial empowerment meets magic!
Welcome to the Wealth Witches™ podcast, where financial empowerment meets magic! I'm Katelyn Magnuson, your guide on this enchanted journey to holistic wealth and prosperity. Here, we honor all identities and invoke our inner witches to create a community where everyone feels welcome and inspired.

Formerly known as the Confident Money podcast, we've transformed into Wealth Witches™ with Katelyn Magnuson. This change is about embracing the once-taboo topics of money and magic, blending them into a powerful mix of practical advice and mystical insights. Whether you're here for financial tips or to explore the magical side of life, this podcast is your new home.

What can you expect from Wealth Witches™? We combine actionable financial advice with a holistic approach to life. You'll hear from guests like astrologers, neurodivergent business owners, and magical creatives, discussing everything from business requirements to the latest trends in holistic wealth. We're breaking down the barriers that make finance feel dry and inaccessible, making it exciting and relevant to your life.

This podcast is for anyone who feels out of place in the traditional financial world. If you've ever felt like your interests in magic, human design, or holistic living didn't belong in a financial conversation, this is the podcast for you. We're here to tell you that you can embrace all parts of yourself and still be financially successful. We're not just talking about money – we're talking about creating a life of abundance and freedom. Our community is dynamic, diverse, and inclusive, and we want you to be a part of it.

Join us as we explore new ways to think about money and life. We're here to challenge the status quo and help you embrace your inner witch on your financial journey. Each episode is designed to inspire, educate, and empower you to take control of your financial destiny.

🔮 Wealth Witches™ Monthly Membership Program 🔮
Are you ready to take your financial journey to the next level? Join the Wealth Witches™ membership for exclusive access to live training sessions on money, taxes, retirement, and business support. You'll also gain entry to our inclusive community where you can connect with like-minded individuals and get even more out of your financial journey. We're a community of passionate, purpose-driven entrepreneurs who see creating wealth holistically rather than stuck in another crypto-bro investing black hole membership. Join today: www.thefreelancecfo.com/wealth-witches-podcast-member

Follow us on Instagram @WealthWitchesPodcast or drop us a message with your questions and episode requests. If you want more advice, visit our main Instagram @thefreelancecfo.

🌟 Enter to Win a Free Month of Wealth Witches™ Membership! 🌟
Leave a 5-star review and include your IG handle to enter. We draw the winner at the beginning of each quarter.

Stay magical and empowered, and remember, wealth isn't just about dollars in the bank – it's about creating abundance in all aspects of your life. Let's conjure some financial clarity together.

DISCLAIMER: This Podcast may receive compensation for promoting or recommending products or services through affiliate links. We only recommend products and services that we believe are of value to our listeners. The content provided in this podcast is for informational purposes only and does not constitute professional financial, accounting, or legal advice. Listeners are advised to consult with qualified professionals before making any financial decisions. The Freelance CFO is not responsible for any actions taken based on the information provided.

About your host

Profile picture for Katelyn Magnuson

Katelyn Magnuson

Katelyn, the driving force behind The Freelance CFO and creator of Wealth Witches, is revolutionizing accounting with a sprinkle of magic. With a decade of experience, she’s not your typical number cruncher. Her unique blend of expertise and approachability, infused with a touch of spiritual insight, has made her a go-to authority. Katelyn believes finance should be a stepping stone to success, not a barrier. With a judgment-free ethos, she simplifies complex financial topics, making them actionable for entrepreneurs and small businesses. Her ultimate goal? To empower you to manifest your authentic life—not a cookie-cutter one!